Office graphics are crucial for creating your brand culture within the office. Most companies focus on branding to the outside world through website, social content, and advertising, but what about inside the office? Office graphics are not only visually and aesthetically pleasing. They help create a welcoming environment and make a great first impression on anyone that enters your office. Visual images or inspirational words and phrases portray the personality of the company. Creating that perfect office environment can also help draw new talent. Most employees today consider the office a second home. Building a welcoming, creative, and even colorful environment makes employees happy to come back day after day.
The first thing most companies think about is exterior signage; however, office graphics go way beyond business names and logos. Dimensional lobby signs can be printed on various materials, including acrylic or Dibond, and then mounted to give a POP that catches your eye.
Large columns and elevators can be wrapped to give more purpose or communicate a message.
Windows are another place to add graphics with a function. Window graphics can provide privacy from outsiders while still allowing you to see out. Window decals offer a longer-term solution, while clings can be temporary and changed out frequently.
Other types of interior office signage include wayfinding signs, floor graphics, and ADA signage. Wayfinding signs and placards allow easy navigation through your office and clearly mark rooms to avoid confusion. Floor graphics are another place to add images or wayfinding markers. ADA signage is essential for creating access for persons with disabilities.